THE POWER OF THE CYCLE
By allowing companies to lend, or cycle, rather than just donate, Good Returns creates opportunities
for more capital to be deployed for scaling sustainable solutions.
CONSIDER THIS: Over the past 50 years, corporate philanthropy has averaged a mere 0.9% of pre-tax profits.
That means that, on average, less than 1% of a company's financial output is directly being used to benefit humanity.
But we realize that businesses do not exist to simply donate. Executives answer to shareholders and shareholders demand returns.
By supplementing their annual giving with a cycle, companies can afford to commit more capital each year while sharing stories of authentic impact being generated through sustainable means. In doing so they can increase their impact without increasing their effective cost.
Don't just ask 'How can we give more?' Ask 'How can we do more with what we currently give?'
Now that's something that every shareholder can get excited about.